Logo

In big capital letters we decided to write “break the silence” which is related to our ad, so everything is matched-up. The photo of a broken glass is the relation between the poster and the ad. Below the big capital letters we also wrote our campaign, which is very easy for the viewers to remember. We created this logo with the principal idea of making people realize how important it is to take action when you see something suspicious, when something doesn’t feel right. Ignoring the situation is also a choice, but if you decide to do nothing, you are accepting that situation.